Digital Axis enhanced the 2018 Ford F-150 «People Like You» commercial directed by Thor Raxlen through 3D tracking, 3D assets, 3D animation, CG effects, CG environments, compositing, and clean-up. These VFX showcased BLIS with trailer coverage by digitally extending blind spot monitoring around the trailer, creating seamless visualizations of the truck’s intelligent safety features during family lake trips. The crisp digital overlays highlight Ford’s engineering without compromising the authentic outdoor adventure feel.
Credits
Director
Thor Raxlen