Digital Axis created the fully animated «Negro» music video for J Balvin from the Colores album, directed by Colin Tilley, using compositing, CG effects, matte painting, 3D assets, concept art, previsualization, 3D animation, crowd simulation, and CG environments. These techniques built a vibrant, noir-inspired animated universe featuring rebellious characters and dynamic party scenes that capture the track’s mischievous energy and Latin trap swagger. The complete CG production delivers a seamless, high-impact visual narrative.
Director
Colin Tilley