“PUNTO 40 AÑO 2077” drops Rauw Alejandro and Baby Rasta right into a neon-soaked future, packed with attitude and detail. Directed by Jora Frantzis for Black Market Inc., the video builds from previsualization all the way up to big CG effects and complex environments—the team dialed in everything from 3D tracking to digital clean up. One of our most memorable contributions was designing the motion graphics sequence for the video’s centerpiece: a pistol assembling itself in mid-air, chambering a round, and firing with stylized force. Every frame was built to make the gun feel mechanical, unpredictable, and full of energy—helping anchor the track’s themes with a visual signature that stands out in the world of Latin music videos.
Credits
Director
Jora FrantzisProduction company
Black Market Inc.