Shakira and Cardi B’s “Puntería” is a bold, mythic vision brought to life with next-level VFX. This shoot demanded seamless 3D tracking and the integration of elaborate CG assets, from animated arrows to a surreal, fantasy-inspired set where every detail had to pop. Digital clean up and advanced compositing paired with custom effects made the Amazonian world and modern styling feel completely real. The result is a video where pop icons rule new worlds—with visual magic supporting every story beat and costume twist.
Director
Hannah Lux DevisProduction company
London Alley